2. CREDIBILITY - Our reporters and their articles give the Gesca group unparalleled credibility. Placing your insert in our papers brings your message to a receptive, loyal audience that places full trust in their paper.

3. VISIBILITY - The visibility of your message is enhanced by Gesca's guidelines on quality in advertising: our clean page layouts are designed to avoid advertising clutter and over-saturation.

4. QUALITY - The Gesca network allows you to target the consumers who matter to you, regardless of where they live. By giving you control over distribution locations, your insert is sure to reach the right people. Don't leave it to chance.

5. RELIABILITY - Over 80% of our weekday papers are delivered to subscribers. Readers who subscribe are generally more attentive to newspaper content-both editorial and advertising.

6. RECEPTIVITY - Our readership is composed of individuals who are curious about their communities and the world in general. Open-minded and active in their pursuit of information, our readers make a conscious decision to purchase their news, so they're inherently receptivity to the content our papers provide.

7. BRAND RECOGNITION - The Gesca network associates your message with a strong and respected brand-a reputation demonstrated by our readers' continued loyalty.

8. FLEXIBILITY - Gesca daily papers give clients complete control over distribution dates, allowing maximum flexibility.

9. IMPACT AND FREQUECY ¬ - Our papers are read on the same day they are published, allowing clients to create an immediate impact and making it possible for you to benefit from an effective, easy to implement frequency strategy.

10. COST - The Gesca network gives your message wings all over Quebec, while allowing you to pinpoint your target audience, helping you reap the best possible return on your investment.